A 4-year B.Sc. programme in Digital Marketing that blends
marketing strategy with data analytics, AI-driven tools,
content creation, and emerging digital platforms designed in
alignment with NEP 2020 and offering flexible multi-exit
pathways.
The programme builds a strong foundation in marketing
principles, consumer behaviour, digital analytics, performance
marketing, branding, and creative communication, while
empowering students to apply AI, automation, and data
insights across campaign planning, content workflows, and
end-to-end digital marketing processes.
An industry-driven curriculum curated for the rapidly evolving digital ecosystem,
integrating hands-on exposure to AI-enabled marketing tools, social media management,
SEO/SEM, influencer ecosystems, content design, and marketing automation technologies.
This programme prepares learners for diverse roles
across digital agencies, advertising firms, e commerce
companies, brand marketing teams, tech startups, OTT
platforms, performance marketing companies, and content
creation studios, enabling them to thrive in India’s expanding
digital economy.
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