BBA with Digital Business Design
Duration: 4 Years
Download Brochure
Enquire Now
USP: Paid Apprentice from 3rd Year linked to Job
Duration: 4 Years
Download Brochure
Enquire Now
USP: Paid Apprentice from 3rd Year linked to Job
Future-Driven Business Design Programme: A 4-year undergraduate programme designed to prepare students for innovation-led business environments by combining management principles with creative problem-solving and digital thinking.
Strategy Meets Creativity: Integrates core business fundamentals with design thinking, branding, user experience, and digital business innovation aligned with NEP-2020 and industry trends.
Industry-Aligned Learning: Emphasizes live projects, business simulations, workshops, and experiential learning to develop practical decision-making and entrepreneurial skills.
Innovation & Startup Focus: Encourages students to ideate, design, and build new business models, digital products, and customer-centric solutions.
High-Growth Career Pathways: Opens opportunities in business strategy, brand management, digital consulting, product innovation, and startup ecosystems.
Human-Centric Leadership: Develops professionals who combine analytical thinking, creativity, and ethical leadership.
Business & Strategy Tools:
Business Model Canvas, Design Thinking Frameworks, Agile Planning
Branding & Digital Design Tools:
Canva, Figma, Adobe Creative Tools, Notion
Digital Business Platforms:
E-Commerce Tools, CRM Platforms, Social Media Analytics
Collaboration & Innovation Tools:
Miro, Trello, Slack, AI Collaboration Platforms
AI-Enabled Business Tools:
AI Content Platforms, Automation Tools, Digital Analytics
Eligibility
Candidates must have successfully completed the Intermediate 10+2 examination in any stream
Or
A pass in diploma in Commercial Practice or equivalent.
Duration
4 Years (8 Semesters)
Tuition Fees
₹ 40,000 per Semester
*Fees such as Admission, Caution Money,
Examination, Hostel, and Transport fees are extra.
Selection Criteria
Admission will be done on the basis of merit which includes any rank from recognized JEE & JKUEE with PI or as per AICTE guidelines.
1
Business Design Thinking
Understand and apply design thinking principles to solve business challenges.
2
Strategic Innovation Skills
Develop innovative business models and customer-centric solutions.
3
Digital Business Competence
Gain knowledge of digital branding, e-commerce, and business analytics basics.
4
Entrepreneurial Mindset
Learn to ideate, prototype, and scale new business ventures.
5
Communication & Leadership
Build professional communication, teamwork, and leadership abilities.
6
Ethical & Sustainable Business Practice
Promote value-based and socially responsible business innovation.
Core Subjects: Principles of Management, Business Communication, Marketing Fundamentals, Financial Basics, Organizational Behaviour.
Specialized Areas: Design Thinking, Branding Strategy, Digital Business Models, Innovation Management, Customer Experience Design.
Skill Training: AI Tools, Creative Strategy Workshops, Business Simulation Projects, Portfolio Development.
Outcome: Professionals capable of designing innovative business solutions, managing brands, and leading digital business initiatives.
© 2026. All Rights Reserved. Jagadguru Kripalu University, Odisha.