BBA with Retail Management
Duration: 4 Years
Industry Partner
Enquire Now
USP: Paid Apprentice from 3rd Year linked to Job
Duration: 4 Years
Industry Partner
Enquire Now
USP: Paid Apprentice from 3rd Year linked to Job
Industry-aligned curriculum
Hands-on training in store operations & merchandising
Field visits to retail stores, malls & distribution centres
Live projects in visual merchandising & customer experience
Retail analytics, CRM & inventory management modules
Training on POS systems, ERP tools & digital retail technologies
Workshops by Retail Managers, Merchandisers and Brand Experts
Internship/integrated programmes for practical exposure
Soft skills, communication & sales excellence training
Support for entrepreneurship in retail & franchise management
BBA in Retail Management is a UGC & NEP-aligned programme designed to prepare students for careers in retail operations, merchandising, store management, e-commerce, supply chain and customer experience.
The programme develops strong business, analytics, managerial and operational skills needed in both modern retail and omnichannel retail environments.
Students learn: store operations, inventory management, retail marketing, visual merchandising, brand management, and digital retail technologies.
Through practical assignments, retail simulations, field visits and industry interactions, the programme ensures students become job-ready for dynamic roles in the retail sector.
Retail & Operations Tools:
POS Systems, Inventory Management Software, Billing Systems
Planning & Analytics Tools:
Excel Advanced, Power BI, Retail Analytics Platforms
Store & Merchandising Tools:
Planogram Tools, Visual Merchandising Software
CRM & Customer Experience Tools:
CRM Platforms, Feedback & Loyalty Management Tools
E-commerce Tools:
Shopify, WooCommerce, Online Store Dashboards
ERP Tools:
Retail ERP, Stock & Supply Chain Management Systems
Eligibility
Passed 10+2 Examination
Duration
4 Years (8 Semesters)
Tuition Fees
₹ 40,000 per Semester
*Fees such as Admission, Caution Money,
Examination, Hostel, and Transport fees are extra.
Selection Criteria
Admission will be done on the basis of merit which includes entrance, screening & PI.
01
Mastering Retails & Omnichannel Concepts
Gain a strong understanding of modern retails formats, store operations, merchandising system, and omnichannel retails strategies.
02
Encouraging Leadership & Innovation
Strengthen problem-solving, team management, and innovation skills needed to lead retail operations and improve store performance.
03
Building Analytical & Managerial Skills
Develop skills in retail analytics, inventory planning, customer behaviour analysis and business decision-making.
04
Developing Entrepreneurial Acumen
Develop skills in retail analytics, inventory planning, customer behaviour analysis and business decision-making.
05
Ethical & Customer-Centric Practices
Understand ethical retailing, consumer rights, service quality, and sustainable retail practices.
06
Serving Society Through Customer Experience Excellence
Use customer insights and service strategies to enhance satisfaction, accessibility, and consumer well-being.
Core Subjects: Principles of Management, Business Communication, Retail Operations, Marketing Management, Consumer Behavior, Financial Accounting, Supply Chain Basics.
Specialized Areas: Merchandising, Inventory & Stock Control, E-commerce Management, Visual Merchandising, Retail Analytics, CRM, Brand Management, Omnichannel Retail.
Skill Training: POS Systems, ERP Tools, Excel Advanced, Power BI, Retail Store Audits, E-commerce Tools, Field Visits, Internships & Live Projects.
Outcome: Industry-ready retail professionals with strong skills in operations, merchandising, store management, and digital retail systems.
© 2026. All Rights Reserved. Jagadguru Kripalu University, Odisha.