BBA with Digital Product Design
Duration: 4 Years
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USP: Paid Apprentice from 3rd Year linked to Job
Duration: 4 Years
Industry Partner
Enquire Now
USP: Paid Apprentice from 3rd Year linked to Job
UGC-NEP Aligned Curriculum
Design Thinking Fundamentals
UI/UX Specialization
Prototyping & Creative Tools
Business & Product Strategy
Hands-on Live Projects
Industry Internship Exposure
High-Growth Design Careers
A UGC & NEP-aligned 4-year programme that trains students in digital product design, UX/UI, product strategy, and digital innovation.
Designed for students who want to build careers at the intersection of business, technology, and design.
Focuses on real-world product development workflows used by startups, IT companies, design studios, and digital product teams.
Emphasizes user research, interface design, prototyping, product planning, and market-fit strategies.
UI/UX & Interface Design Tools:
Figma, Adobe XD, Sketch, Photoshop, Illustrator.
Prototyping & Interaction Design Tools:
Figma Smart Animate, ProtoPie, Axure RP, InVision, Marvel.
User Research & Testing Tools:
Maze, Hotjar, Lookback, UserTesting, Optimal Workshop.
Collaboration & Workflow Tools:
Miro, Jira, Trello, Notion, Slack.
Design System & Component Libraries:
Material Design, Human Interface Guidelines, Ant Design System.
Web & No-Code Design Tools:
Webflow, Framer, Wix Studio, Canva.
Eligibility
Passed 10+2 Examination
Duration
4 Years (8 Semesters)
Tuition Fees
₹ 40,000 per Semester
*Fees such as Admission, Caution Money,
Examination, Hostel, and Transport fees are extra.
Selection Criteria
Admission will be done on the basis of merit which includes entrance, screening & PI.
01
Mastering User-Centered Design Principles
Learn to design intuitive, accessible, and aesthetically pleasing digital products that solve real user problems through research-driven decisions.
02
Building Strong Visual & Interaction Skills
Gain hands-on experience in UI design, visual communication, typography, prototyping, usability testing, and interaction design across digital platforms.
03
Applying Ethical & Inclusive Design Practices
Understand responsible design with focus on accessibility, data privacy, inclusive interfaces, and ethical product decision-making for diverse user groups.
04
Encouraging Creativity & Product Thinking
Develop analytical, creative, and product-driven thinking to craft scalable, user-focused digital solutions for modern industries and enterprises.
05
Developing Entrepreneurial & Industry-Ready Skills
Learn how to lead digital products, support business goals, innovate, and market scalability while building portfolios aligned with industry expectations.
06
Serving Society Through Human-Centered Technology
Use design for good—create digital products that enable accessibility, improve social experiences, and enhance digital inclusion for communities.
Core Subjects: Principles of Product Design, Business Fundamentals, UI/UX Design, Digital Marketing Basics, Design Thinking, Consumer Behavior, Branding & Visual Communication.
Specialized Areas: User Research, Wireframing & Prototyping, Mobile & Web Interface Design, Product Strategy, No-Code Tools, Product Analytics, Usability Testing, Agile & Scrum.
Skill Training: Figma, Adobe XD, Miro, Webflow/Wix, Design Sprints, Portfolio Development, Live Industry Projects, Internships, Workshops by Product Designers & UX Experts.
Outcome: Industry-ready professionals skilled in creating digital products, designing user-centric experiences, analyzing product performance, and contributing to product development teams.
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